Introduction
Increase Moonfruit's brand awareness by taking over a temporary space at Boxpark in Shoreditch. The visuals had to be contemporary, but also reflect the Moonfruit brand. As the units at Boxpark are fairly long and narrow we needed a way to draw people through the space.
Initial Concept - The Journey of a Moonfruit User
From a product/idea, all the way to a satisfiedcustomer. Moving from its ‘raw state’ into the digital space, via Moonfruit, and then back out into the real world, delivered. All round customer satisfaction.
Initial concept sketch
Research inspiration
Character design
As the units at Boxpark are fairly long and narrow we needed a way to draw people through the space. The characters were used to try to engage customers through the space with a consistent narrative as across different sections. The visuals had to be contemporary, but also reflect the Moonfruit brand.
Store Design
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